As evidenced by all the targeted merchandising, it’s back to school time in the USA, UK, and Canada. Pencils, pens, notebooks, PCs, and children’s clothing are being advertised to entice the consumer dollar through the doors during these weeks leading up to the school year. Other parts of the world community have similar marketing strategies prior to the start of their school years, too, although the academic year launches in other months. No matter when they’re held or how steep the discounts, getting ready to head back to school can be expensive. If only the classes were free!
In our industry we begin our schooling by learning our A, B, G’s – that is, Alpha, Beta, and Gamma, (along with Neutron) radiation. Conceiving, designing, engineering, perfecting, and manufacturing our famous line of instruments has kept our company in the ‘school of experience’ for over fifty years.